Art Direction

Logo Design

Branding & Identity


Stationery Design

Social Media Launch



Pacifica, California


Jenny’s Grooming is a petshop based in Pacifica, California USA. Seeing how most petshops and grooming stations tend to be very corporate, Jennifer, it’s founder wanted to establish a warm and friendly service where not only the customers can gain trust, but where pets could feel happy and gently taken care of. While most pets don't find grooming as the most favourable activity, the challenge is to deliver the branding as fun, welcoming, and hygienic.


We designed the visual identity to be fun, playful and welcoming through the choice of colours and series of illustrations. We chose solid pastel colours with a combination of blue and pink to avoid gender exclusion of pet owners.

For the branding system, we also implemented a series of illustrated copywriting to support the delivery of the brand's messages.. 

© Studio Boundless     |     Jakarta, Indonesia