Branding & Identity
Social Media Templates
Lookisan is an online contemporary gallery based in Jakarta, Indonesia. Working with local artists, Lookisan aims to support the nation's underexposed artistic talents in this digital age. As hand painted paintings are generally rated as exclusive and costly, Lookisan offers hand painted pieces that are relatable in style and affordable in price. The challenge is to make a branding that is approachable, relatable and desirable to today's generation.
"Colour your home," Inspired by their slogan, we designed the brand's visual identity to be simple, homey, comfortable and approachable.
With the branding we wanted to convey that people could achieve a simple yet exclusive home by just adding one painting to their wall. Therefore the branding was kept simple in design across all collateral so that the paintings could stand out on its own.