Branding & Identity
In collaboration with
Opening its first shop in Gunawarman, a high end area in the heart of Indonesia’s Capital, Jakarta, Misumi promotes premium light weight eyelash extension services accompanied by products directly imported from Japan. Their brand vision is to make eyelash extension feel as natural and alike as real eyelashes. In collaboration with Maevy Project, our aim is to project this natural characteristic through
their branding and interior design.
Together with Maevy Project, a local interior design firm, we carried out the natural theme through its branding and interior design by involving natural and earthy colours.
The visual identity is designed simple, calm yet elegant to reflect on their light weight and natural products. This is supported by the interior design's chosen material of wood, white walls and simply and elegantly