Penny Brief

Creative Direction

Creative Solution

Art Direction

Arduino Programing

Exhibition Design

Featured in:

Best of the Grad Shows 2017: UAL Central Saint Martins by DigitalArts UK


Due to economic inflation the British penny has lost its value in the market trade. Its value has become really low that people started to neglect its function as an active trading currency.


Penny Brief is an interactive machine that allows people to invest a penny to the expansion of their creative career. The machine generates a random creative brief every time a penny is inserted.


The aim is to remind people that penny is still an active trading currency that could potentially lead them to a greater amount. 

© Studio Boundless     |     Jakarta, Indonesia