Creative Direction

Product Naming

Logo Design

Branding & Identity

Packaging Design


In collaboration with 

Hong Kong based Illustrator Alison Pong

Featured in:

The Dieline

World Brand Design


Sniffy is a new line of body mist dedicated for children. As a new brand, their main priority is to introduce themselves as a fun and friendly product to children and parents. For the branding and the packaging of their first line, the challenge is to make their body mist attractive and desirable for children but at the same time also approachable and assuring for parents. 


Inspired by perfume ads selling attractive figures of who you can be, our idea brings a little twist to the concept of "spraying an identity".


For each product, we created a fun and exciting identity where through it we also integrate character building with its positive and passionate characters. The names chosen were carefully picked to avoid gender limitation on talents, occupations and ambitions. 

© Studio Boundless     |     Jakarta, Indonesia