Yen's Kitchen

Art Direction

Packaging Design

Jakarta, Indonesia

Challenge

Yen's Kitchen is a local brand supplying a selection of sauces to local and multinational food chain in Indonesia. 

As they expand and supply to more businesses across the country, they needed a new face to represent themselves as a trustworthy brand. They seek for a packaging design that portrays the traditional and authentic taste of their sauces.

Solution

The new Yen's Kitchen packaging design revolved around their signature series of traditional asian sauce. Inspired by traditional Japanese packaging of homecooking products, dark purple and yellow was chosen as the main colour combination along with the use of asian styled Serif typeface. The production information as well as the ingredients are vertically aligned inspired by Japanese paragraph style. 

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