Branding bysjongard

Bysjönsgård in Årjäng, Värmland, is a place where flowers, vegetables, and a photography gallery converge. A unique combination that required strong branding and a clear visual identity.

The developed corporate identity combines craftsmanship and refinement. The handmade, postcard-like feel conveys warmth and authenticity, while the elegant yet modern design positions the brand professionally within the creative and agricultural sectors.

The stamp-like logo forms the core of the branding. Inspired by a postage stamp, this element was designed as a flexible branding element that can be applied to packaging, flower labels, printed materials, and embossing on handmade paper. This creates a recognizable and tangible brand experience in every communication.

The printed materials were also approached strategically. The business card was combined with the flower label: a single design with dual function. This ensures consistent brand communication, reduces waste, and provides a practical solution that fully aligns with the company's sustainable vision.

This branding in Värmland shows what a well-thought-out visual identity can do: more cohesion, more recognizability and a brand that not only looks good, but is also user-friendly.